R & B/Pop Singer Rihanna signed with Vita Coco for their company national Advertising campaign which launches on the summer of 2011.
The singer joins Pop diva Madonna and Red Hot Chili Peppers leader: Anthony Kiedis who are investors in the company.
“I love Vita Coco! It’s real coconut water from hand–‐picked coconuts. It’s delicious and so good for you!” said Rihanna in a press release.
Vita Coco was founded in 2004 and since then has sold at over 20,000 retailers.